Communications & Engagement Manager – Andrea Roberts
Andrea’s career history spans a range of leadership roles across government, industry boards and the private sector, including Tourism SA, Local Government in NSW and Victoria, and CEO of destination marketing and management Boards on the Great Ocean Road, Yarra Valley, Dandenong and the Ranges in Victoria.
She has pioneered strategies in eco and sustainable tourism (Nimbin, Lismore, The Tweed, Mount Warning, Balllina, Yamba, Grafton and Byron Bay) who engages deeply with community.
As the strategic city development executive in her home town of Broken Hill she developed brand Broken Hill, supported the decade-long bid that achieved City-wide National Heritage Listing and synthesised complex strategies into the Living Museum and Perfect Light Project. This Project alone has attracted millions of dollars from private and public sources for bold and courageous endeavours aiming for disruptive transformation through art, light, tourism, renewables, smart community, events and activation.
Andrea illuminates all challenges with community, environment and creativity at heart.